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Study reveals social media influence on cryptocurrency investment behavior
Study reveals social media influence on cryptocurrency investment behavior
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A study conducted by Kyoung Tae Kim and Lu Fan explores the relationship between social media usage and cryptocurrency investment behavior. The research highlights that social media significantly impacts investment decisions, particularly in high-risk areas like cryptocurrencies. Investors who rely on social media for information are more likely to invest in cryptocurrencies and have a positive outlook on future investments in this sector. The study also notes the varying effects of different social media platforms on cryptocurrency investment behavior.
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